O Bagel Broadbeach

Located in the heart of the bustling Gold Coast tourist precinct, the O Bagel Broadbeach Oasis Shopping Centre commercial hospitality fitout delivers a bold visual identity and a high-performing layout, designed to serve fast-paced customers while remaining inviting and memorable. Completed by Total Fitouts Gold Coast Central, this project is a standout example of smart, aesthetic-led hospitality fitout execution, balancing form, function, and brand personality in equal measure.

A Prime Hospitality Location in Broadbeach

Broadbeach is one of the Gold Coast’s most active retail and hospitality districts. With year-round foot traffic from tourists, local professionals, and beachgoers, the Oasis Shopping Centre is a strategic choice for hospitality businesses looking to make an impact. The centre offers an open-air environment with direct access to major attractions like Kurrawa Beach, The Star Casino, and the Gold Coast Convention Centre—making it an ideal destination for a grab-and-go bagel concept.

The O Bagel commercial hospitality fitout takes full advantage of this high-visibility location. With expansive glass frontage and glowing red signage, it captures immediate attention from passersby and creates a natural flow from outside the shop into the ordering zone.

Built by Total Fitouts Gold Coast Central: A Seamless Delivery

The commercial hospitality fitout was managed and built by Total Fitouts Gold Coast Central, a team known for delivering functional and creative hospitality spaces across the region.

The scope of the fitout included a complete transformation of the tenancy shell into a fully branded, operational hospitality venue. Works encompassed the construction of the custom front-of-house service counter, installation of food service equipment, electrical and plumbing coordination, detailed wall and ceiling finishes, integration of illuminated signage, fabrication and installation of banquette and loose seating, and the creation of a visually striking shopfront. From floor finishes to custom joinery and signage placement, the project required tight coordination to bring all commercial design elements together cohesively within the high-traffic shopping centre environment.

From logistics coordination within a busy retail precinct to ensuring the site’s compliance with health and safety requirements, the team’s hands-on expertise helped ensure a smooth build from start to finish. The result is a commercial hospitality fitout that supports both fast-paced service and dine-in enjoyment—delivered on time and to an exceptionally high standard.

Brand-First Design with High-Impact Visuals

The interior design of O Bagel Broadbeach is a masterclass in brand-forward thinking. Red and white are the hero colours throughout, tying into O Bagel’s visual identity and creating instant recognition. The commercial hospitality fitout features a blend of clean geometry and playful nostalgia, striking a balance between minimalism and retro charm.

Eye-Catching Shopfront and Signage

From the moment you approach the storefront, the vibrant “O BAGEL” signage in bold red letters creates a strong street presence. The shopfront includes a large red wall panel with the logo and brand tagline—“Ordinary but Unordinary”—which sets the tone for the playful yet polished aesthetic inside. Paired with slatted timber panels and small red tiles at the base, the facade establishes a strong, memorable identity that resonates with passing foot traffic.

Custom Service Counter with Defined Flow

The ordering counter is a key anchor point in the space. It features a textured white render finish with a solid timber benchtop and a red tiled base, giving it a clean yet crafted look. Signage above the counter clearly defines two key functions: “Order” and “Pick Up”, guiding the customer journey through the space. The linear counter design maximises operational efficiency, allowing multiple staff to work simultaneously during peak hours without compromising customer service.

The back-of-house workspace is open and highly visible, reinforcing the transparency and freshness of the offering. Shelving above the counter displays O Bagel products and ingredients, adding visual interest and retail appeal.

Durable and Stylish Finishes

One of the most impactful material choices in this commercial hospitality fitout is the use of red mosaic tiles along the service counter, walls, and corners. These small-scale tiles add texture and energy to the space while tying the colour scheme together across multiple surfaces. Their glossy finish contrasts with the rougher texture of the hand-rendered white walls, creating depth and tactility in the space.

Concrete flooring keeps the commercial fitout grounded, offering a practical and low-maintenance surface that can withstand high footfall, food traffic, and regular cleaning.

Illuminated Wall Signage

Inside the seating area and along the back wall, backlit signs highlight the three pillars of O Bagel’s offer: Bagels, Sandwiches, and Coffee. These illuminated signs pop against the white textured walls, reinforcing the menu and creating moments of visual repetition that subtly brand the entire environment.

A larger red-painted logo on the far wall—angled and stylised—adds personality to the dining zone and carries through the brand’s tone of voice.

Minimalist Dining Area

The dine-in space offers a balance between comfort and simplicity. Stainless steel-framed chairs and simple timber-top tables give a neutral base that doesn’t compete with the bold interior elements. The layout offers flexibility for both solo diners and small groups, without overcrowding the space. Overhead, exposed ceiling beams and LED strip lighting reinforce the clean industrial aesthetic.

The seating zone seamlessly integrates with the rest of the commercial hospitality fitout and maintains a strong visual relationship with the service counter, ensuring the entire space feels cohesive.

Functional Flow and Customer Experience

This commercial hospitality fitout isn’t just visually strong—it’s operationally smart. The customer experience has been thoughtfully designed for quick service and high turnover, without sacrificing clarity or comfort. Customers are guided from entrance to menu selection, order placement, and pick-up, with minimal friction.

The clear “Choose Your Bagel” graphic mounted near the entry further supports fast decision-making, reducing congestion and improving queue flow. This is particularly important in a hospitality venue where many transactions are takeaway-based.

Meanwhile, customers choosing to dine in enjoy a space that feels modern, welcoming, and branded without being overwhelming—making it easy to linger with a coffee or return with friends.

Designed to Scale: A Commercial Fitout Ready for Replication

One of the key advantages of this commercial hospitality fitout is its franchise-friendly design. With carefully considered branding, consistent material selections, and a functional spatial layout, the build sets a clear and repeatable template for future O Bagel locations. The modular elements and efficient layout make it easy to replicate in other high-traffic sites, supporting scalable growth across multiple venues while maintaining a strong and cohesive brand identity.

Total Fitouts Gold Coast Central has created a blueprint that supports both brand consistency and local adaptability, using durable finishes, off-the-shelf furniture, and strategic signage placement to maximise impact at a reasonable cost.

Final Thoughts: A Fitout That Delivers on Every Level

The O Bagel Broadbeach Oasis Shopping Centre commercial hospitality fitout, delivered by Total Fitouts Gold Coast Central, is a prime example of how good design meets strategic thinking. From brand presence to operational flow, material selection to lighting, every element works together to create a hospitality space that’s eye-catching, efficient, and customer-friendly.

Whether you’re grabbing a quick takeaway or enjoying a casual dine-in experience, the space leaves a lasting impression—supporting the brand’s motto: Ordinary but Unordinary.

Looking to level up your next commercial hospitality fitout? Inquire with us today.