Elite Supplements Miranda

Total Fitouts Surry Hills and Parramatta were engaged to complete the commercial retail fitout for Elite Supplements Miranda, a key franchise location situated in Westfield Miranda, one of Sydney’s busiest shopping centres. With a focus on delivering high-quality sports nutrition and supplements, Elite Supplements required a commercial fit out that adhered to the brand’s national franchise identity while maximising customer engagement in a high-traffic retail environment.

The challenge was to create a sleek, inviting, and highly functional retail space that not only showcased the premium product range but also provided a seamless shopping experience for health-conscious consumers. By integrating the franchise’s signature branding with modern retail design principles, the result is a store that is both visually striking and highly practical.

Location: Westfield Miranda

As one of the largest shopping centres in New South Wales, Westfield Miranda sees thousands of daily visitors, making it a prime retail location. Given the high foot traffic, the store’s visibility and accessibility were critical factors in the design. The shopfront needed to be open and welcoming while maintaining a strong brand presence.

To achieve this, the commercial design team opted for a floor-to-ceiling glass frontage, ensuring passersby could easily see into the store. This not only creates a sense of openness but also allows for maximum product visibility, enticing customers inside. Combined with bright LED signage, the store stands out within the retail precinct, reinforcing the Elite Supplements identity from the moment customers approach.

Franchise Branding and Store Identity

As a franchise, Elite Supplements locations must follow strict branding guidelines while allowing some flexibility to adapt to the unique layout of each store. The Miranda commercial retail fitout adheres to the core Elite Supplements aesthetic, which is bold, modern, and high-energy, reflecting the brand’s commitment to health, fitness, and performance.

Key branding elements include the use of purple accents throughout the store, aligning with the brand’s signature colour palette. The ceiling is finished in a sleek matte black, creating a modern and high-contrast look while allowing the lighting to stand out. Timber product shelving was incorporated to introduce warmth and contrast against the black shell of the build, ensuring the space remains visually engaging and not overly industrial. The flooring was carefully selected, with durable vinyl chosen for its ability to withstand the heavy foot traffic expected in a busy retail location like Westfield Miranda.

Commercial Design Elements

Sleek Black Ceiling with Ample Lighting

The ceiling plays a crucial role in defining the commercial retail fitout’s modern and premium aesthetic. A matte black finish was selected to create a bold, high-end feel while allowing the LED lighting to stand out. The lighting commercial design ensures that every product is well-lit, making it easy for customers to browse and enhancing the store’s overall ambience. The combination of track lighting and recessed fixtures creates a dynamic retail environment, highlighting key product displays and promotional areas.

Durable Vinyl Flooring for High Foot Traffic

Given the constant movement of customers and staff, the flooring had to be both durable and stylish. The team chose high-quality vinyl flooring, which is resistant to wear and tear from heavy foot traffic, easy to clean, and visually cohesive with the store’s overall aesthetic. The subtle texture and colour of the flooring complement the darker tones of the ceiling and walls, helping to create a polished, high-end retail environment that remains practical for everyday operations.

Timber Product Shelving – A Natural Contrast

To balance the store’s darker tones, timber product shelving was introduced. This not only provides functional and organised storage for the extensive supplement range but also creates warmth and contrast against the black walls and ceiling. The natural wood tones help enhance product visibility, ensuring each item stands out against the darker background. In addition, the timber elements add a welcoming touch to the space, preventing it from feeling overly stark or industrial. The shelving layout was designed for easy navigation, with clear zoning for different product categories, ensuring customers can quickly find what they need.

Accents of Purple – Reinforcing the Brand Identity

As a franchise store, maintaining brand consistency was essential. Strategic use of purple accents throughout the store reinforces Elite Supplements’ identity, making it instantly recognisable to customers. The purple detailing is incorporated in feature walls, signage, and branded promotional materials. This subtle yet effective colour integration helps tie the entire commercial design together, ensuring it aligns with Elite Supplements locations nationwide. The balance of black, timber, and purple elements creates a visually cohesive store that embodies the energy and premium quality associated with the brand.

Bright Front LED Signage – Maximum Visibility

In a busy shopping centre like Westfield Miranda, storefront visibility is key. The Elite Supplements commercial retail fitout features a bright LED sign, ensuring the store stands out from a distance. The signage design uses the brand’s signature purple and white for immediate recognition and features high-intensity illumination, making it highly visible even in bright daylight. Positioned prominently above the entrance, the LED signage guarantees that both regular customers and new visitors can easily spot the store within the shopping centre.

Floor-to-Ceiling Glass Frontage – An Open and Inviting Space

To create a sense of openness, the store features a floor-to-ceiling glass storefront. This design choice enhances natural light, making the interior feel more spacious while allowing customers to see inside the store, encouraging walk-ins. The transparency of the glass frontage aligns with modern retail trends that prioritise accessibility and customer engagement. Combined with sleek black framing, the glass storefront maintains a premium feel while ensuring that product displays and promotional signage remain visible from outside.

The Result: A High-Impact Retail Experience

The Elite Supplements Miranda commercial retail fitout successfully balances brand consistency, modern aesthetics, and practical retail functionality. The commercial design by Total Fitouts Surry Hills and Parramatta ensures that the store meets franchise branding requirements while feeling fresh and contemporary. The layout and design maximise visibility and accessibility within a high-traffic shopping centre, providing a seamless customer experience with a well-structured layout and easy navigation.

With a combination of durable, high-quality materials, carefully considered lighting, and strategic colour integration, the commercial retail fitout achieves both visual appeal and long-term practicality. The high-contrast black ceiling, warm timber shelving, and bold purple branding create a space that is instantly recognisable as an Elite Supplements store while still feeling unique to its Miranda location. The bright LED signage and open glass frontage ensure that customers are drawn in, while the well-lit interior and organised shelving make browsing effortless.

This project is a testament to Total Fitouts’ expertise in commercial retail fitouts, delivering a visually striking, functional, and high-performing retail space that meets the demands of both the brand and its customers.

Looking to Transform Your Retail Space?

If you’re looking to create a high-impact retail store that enhances customer experience and drives sales, Total Fitouts Surry Hills and Parramatta can bring your vision to life. With experience across hospitality, retail, and commercial sectors, we specialise in delivering tailored commercial fitout solutions that align with your brand and business goals.

Get in touch today to discuss your next retail project!